What is digital marketing??
Word Digital can be interpreted as pertaining to electronics and marketing denotes to advertising a product. To simplify the answer to this, I would say that it is a type of marketing strategy that involves the use of electronic devices to reach the maximum number of people.
Why digital marketing??
With the advancement of technology, the conventional methods of advertisement fails to grab the people’s attention, so digital marketing. The main aim of marketing is to introduce the customers with the tempting offers at every possible situation. So digital marketing becomes best option to infiltrate into every possible space.
What are its kinds?
Knowing the answer to this is very interesting.
All you could think about digital marketing would be advertisements in the internet! But to your amazement, it is not the case. Digital marketing not solely constitute of internet. To break the suspense let me tell you in detail about it.
Digital marketing can be done in both the ways, using the internet or without the use of internet. You can consider it as online or offline digital marketing.
What can you think about when I say offline digital marketing?
Think about as many things you see or hear, advertising the products, at your working space or as you step out of the home. The television commercials you see, the advertisements in the radio you hear, the digital billboard you see on the roads, the phone calls you get from various companies explaining about the product and convincing you to order that, the demonstration of the electronic products under the roof etc all comes under offline digital marketing.
Then, what is there in online digital marketing?
The online digital marketing services have stretched vast hands. It has nearly occupied all the sectors in online field one can think of. Capturing the screen from the self searched advertisement results to spontaneous shows and to the advertisements shown pertaining to self interest or the search history, online digital marketing has infiltrated all the categories.
For the sake of enumeration, one can jot them down into categories like-
- Search engine optimization (SEO)
- Search engine marketing (SEM)
- Content marketing
- Social Media Marketing (SMM)
- Pay-per-click advertising (PPC)
- Affiliate marketing
- Email marketing
- Native Advertising
- Marketing Automation
- Online PR
- Inbound Marketing