In a move to enhance the ties with Bally’s Corporation, Sinclair Broadcast Group and Bally’s have together launched the new sports logo for their newly established networks. Reports suggest that it is just a peek into the rebranding by both Sinclair and Bally’s. This has sent positive waves in the sports network companies economy. Since its foundation in 1986, Sinclair has established a lot. Its affiliation chains help it to have stakes in the daily business.
About Sinclair Broadcast Group
Sinclair Inc. has been one of the top broadcasting service providers across the world. It is a telecommunication conglomerate established in 1986. It is a public company controlled by Julian Sinclair Smith. The headquarters is located in Cockeysville, Maryland. With its large number of networks and audience, it is ranked as 2nd largest operator in the United States. The company’s network is not only large but wide too. This means itoperates varioustypes of networks like sports network, digital multicast, streaming services, etc. Not only this, but the company is also known for its affiliated stations of Fox, CW and ABC. This is the reason why the word ‘conglomerate’ fits for Sinclair Group.
Why is it news?
As mentioned before, Sinclair Group, along with Bally, have unveiled sports logos. Note, that these sports logos are for regional Bally’s sports network which thenwould be controlled and operated by the Sinclair Group. This move seems like a strategic shift of Bally’s from the Fox logos to the Sinclair logos, displaying a rebranding. The deal was made in the backdrop of Sinclair signing a naming rights deal for RSNS, its regional network. The logo is red in colour. It has a red Bally script. The logo also marks the global logo being placed on an astonishing white background.
Why is it important?
Reports suggest that this rebranding will help Sinclair Broadcast Group get approximately $85 million. This also marks the major milestone of the partnership between Bally’s and the Sinclair Group. As per Steve Rosenberg, the president of local sports in Sinclair, this rebranding not only benefits both the companies but also marks a transformative chapter in the regional sports network. It is also suggested that this move will create history by revolutionizing the U.S. sports betting industry. Moreover, Sinclair plans to launch its gaming app before the spring season for its gaming fans, and this app will also have Bally’s gaming content. Thus, this step is just the beginning of a long-term exciting partnership for the gaming fans.